Websites such as Forbes, ESPN, LA Times, San Francisco Chronicle, Lonely Planet, Chicago Tribune, Seattle Times, etc offer pay-per-click (PPC) or cost-per-click (CPC) based advertising programs. CPC text ads are javascript based applications, other applications such as adsense / adwords are created the same way. The way the payment works is by people clicking your advertisements.

Website Advertising Rates (Blogs – Text Links)

Biid amounts can range anywhere between $0.20 and $6.00 for displaying cost-per-click ads. The greater payments is also varied by how much traffic is coming from your website. Websites that are related to TV, magazines and newspapers are included in high traffic statistics.

Bids are likely to go up during events like holidays, elections, etc.

Forbes.com Home Page $1.50-5.51
ComputerWorld.com $3.00-4.03
InfoWorld.com $3.00-6.02
USATODAY.com Home Page $1.00-6.54
FoxNews.com $0.50-3.12
ABC News – Home Page $1.00-4.03
ABC News – Technology $0.40-1.53
chicagotribune.com $0.40-2.21
Los Angeles Times $0.40-2.16
SFGate.com Home Page $0.75-3.25
LonelyPlanet.com $0.50-1.30
JavaWorld.com $3.00-4.00
LinuxWorld.com $3.00-4.00
ESPN.com $0.75-1.68
SeattleTimes.com $0.75-4.54
Seattle Times Tech $0.30-2.34
Houston Chronicle $1.00-2.26

While the above numbers are a good indication of the ongoing adverting rates for content targeted ads, they nowhere match the high rates of keyword targeted ads. Some keywords like “Student Loans”, “Mesothelioma” or “tax attorney” are known to cost advertisers in excess of $20.00 per click.